[1]FAN Qianwen,WANG Lili.Evaluation on Service Quality of Farmers’ Professional Cooperatives Based on SERVQUAL[J].Research of Soil and Water Conservation,2018,25(04):344-348.
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Evaluation on Service Quality of Farmers’ Professional Cooperatives Based on SERVQUAL
Research of Soil and Water Conservation[ISSN 1005-3409/CN 61-1272/P] Volume:
25
Number of periods:
2018 04
Page number:
344-348
Column:
Public date:
2018-06-13
- Title:
- Evaluation on Service Quality of Farmers’ Professional Cooperatives Based on SERVQUAL
- CLC:
- F325.2
- DOI:
- -
- Abstract:
- We used SERVQUAL evaluation scale analysis method and constructed the service quality evaluation system of farmer cooperatives through the perspective of service quality, and used the sample data of cooperatives in He’nan Province and Shanxi Province to analyze and evaluate the development and service quality of producer services in farmers’ professional cooperatives. The results show that there is a significant difference between the perceived service level and the expected level of service quality, perceived quality of service level is less than expected level of service quality especially for technical training, information sharing degree, the average value is negative, and the farmers’ satisfaction is low, which indicates that the farmers’ professional cooperative urgently needs to consummate the management system and its service mode and quality level should be improved at present.
- References:
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1900-01-01