为了对生态系统服务价值进行综合评价,促进区域公众生态意识的提升。基于非市场评估视角,以贵州省内县域为调查区域,开展了为期两年的区域生态资源服务价值调研工作。通过条件价值评估法探讨了公众的支付/补偿意愿,并选用广义线性回归模型,对其影响因素开展了实证分析。结果 表明:民众的支付(WTP)/补偿意愿(WTA)均呈现出上升趋势,与2017年相比,2018年区域内生态系统服务的非市场价值为246.42亿元,上升了38.85亿元。而增强公众生态意识培育,熟悉相关生态政策以及提高受教育水平,将对支付意愿产生有效促进,但对补偿意愿未产生有效影响。此外,试验区的设立对于支付/补偿意愿的影响并不如预期明显,但对相关意愿金额的提升存在促进。
In order to comprehensively evaluate the value of ecosystem services and promote the regional public ecological consciousness, based on the perspective of non-market evaluation, a two-year survey was conducted on the value of regional ecosystem service in Guizhou Province. The public's willingness to pay(WTP)/accept(WTA)was discussed through the method of contingent value method, furthermore, the influence factors of willingness were analyzed empirically by the generalized regression model. The study results showed that the WTP/WTA of the public presented the upward trend, and the non-market value of ecosystem service in the region was 24.642 billion yuan in 2018, it increased by 3.885 billion yuan compared with that in 2017; the government should enhance the all-round cultivation of ecological awareness of the public, get familiar with relevant ecological policies and improve the level of public acceptance of education, which can effectively promote the willingness to pay; however, the degree of education did not have an effective impact on the willingness to accept, which reflects the lack of education system in the emergence stage; the establishment of the experiment zone did not have obvious impacts on the willingness to pay/accept as what was expected, but could promote the increase of the value amount of willingness.
